Clear, modern websites for service businesses.
I design and build straightforward websites for small service businesses and independent professionals who need a clearer, stronger online presence.
- Complete projects from
- NZD $1,500
- Typical timeline
- 3 to 5 weeks
- Working with
- One person, start to finish
A website has about ten seconds to answer four questions.
Someone lands on your site, usually on a phone, usually while comparing you against two other options. If they cannot work these out quickly, they leave and you never know they were there.
- What the business offers
- Who it helps
- Why it can be trusted
- What to do next
What usually gets in the way
The website is out of date
It was built years ago, it no longer matches the work you do now, and you are quietly hoping people do not look at it too closely.
Nobody can tell what you offer
The services are there somewhere, but they are buried, worded inconsistently, or spread across pages in an order that made sense to whoever built it.
There is no obvious way to get in touch
An email address in the footer is not an enquiry path. People need to know what happens next and be able to start it in one click.
Everything you need for a clear, professional service-business website.
A complete website, planned, designed, built and launched. One project, one price, a clear finish line.
What is included
- Website planning and structure
- Approximately four to six core pages
- Responsive design and build
- Content organised and lightly edited
- Contact or enquiry form
- Basic search-engine setup
- Analytics installed
- Domain connected
- Two rounds of revisions
- Launch support and handover guidance
From NZD $1,500
This rate is available for a limited number of early projects while I build the portfolio and refine the delivery process. You get a fixed price in writing before any work starts.
Third-party costs are separate and billed to you directly by the provider: hosting, domain registration, premium software and any paid integrations. You own all of them outright.
Discuss your websiteSee the full breakdownSmall service businesses and independent professionals.
I work with people who sell their time, expertise or craft. That focus is deliberate — a narrow service means fewer surprises and better decisions.
- Coaches and consultants
- Health and wellness professionals
- Personal trainers and instructors
- Tradespeople and local services
- Creative professionals
- Small professional-service firms
Five steps, and you always know which one you are on.
No long silences and no vague middle stage.
- Discuss
- Plan
- Build
- Review
- Launch
What working with me is actually like.
I have no client testimonials to show you yet, so here is the next most useful thing: exactly how I work, stated plainly enough that you can hold me to it.
You talk to the person doing the work
No account manager relaying messages, no team you never meet. You send a question, I answer it.
The scope is written down
Pages, inclusions, revisions and price are agreed before anything starts. If a request falls outside it, I tell you before I act on it, not after.
Mobile is designed first
Most of your visitors will be on a phone, so that is where the layout decisions start rather than where they get squeezed in at the end.
Practical over clever
If a simpler solution does the job, that is the one I build. Websites that are complicated to run tend to stop being run.
Honest recommendations
If you do not need something, I will say so, including when that means a smaller project. If your site is fine and only needs a tidy-up, I will tell you that too.
Modern tools, used with judgment
I use current tooling, including AI where it genuinely speeds up the routine parts. The structure, the design decisions and the final quality are mine.
The first projects are being built.
I am currently building the first collection of projects for this focused service. Each future case study will explain the challenge, my role, the decisions made and the final outcome.
Interested in becoming an early client?
Founding client projects are priced lower while I build this portfolio. In return, I ask to show the finished website here as an example. That is the whole arrangement — the work itself gets the same attention either way.
- A lower project price while the first work is being built
- The same scope, process and standard as any later project
- Direct access to me throughout, with no account management layer
- No obligation to provide a quote or testimonial afterwards
I am Lars.
I am a website designer and developer based in the Wellington region of New Zealand. I help service businesses turn scattered ideas and outdated websites into clear, professional online experiences.
My background is a mix of building and running things online: websites and digital platforms, online business, technical problem-solving, project coordination and remote collaboration across time zones. That combination is why I tend to start with structure and decisions rather than with visuals.
The websites I build are meant to be lived with. Straightforward to update, easy to explain to someone else, and still sensible in two years.
Learn more about meThe things people ask first.
Do I need all my content ready before we start?
No. Most people do not have it ready, and waiting until you do is the main reason website projects stall. We work out the structure first, which tells you exactly what to write and how much. I will edit what you send for clarity and consistency, and I can point out the gaps as we go.
How long does a website take?
Most projects take three to five weeks from the first conversation to launch. The build itself is rarely the slow part — waiting on content and feedback is. If your project looks likely to take longer, I will tell you before we start rather than partway through.
Can you improve an existing website instead of replacing it?
Sometimes. If the underlying site is sound and the problems are structural or visual, a focused set of improvements can be the better option. If it is old, slow or built on something awkward to work with, rebuilding is usually cheaper than repeatedly patching it. I will give you a straight answer after looking at what you have.
Are hosting and domain costs included?
No. Hosting, domain registration and any premium software or plugin licences are billed to you directly by those providers, so you own them outright and are never locked in through me. I will recommend options and set everything up, and the ongoing costs are usually modest.